Poli Mortgage Group, Inc. Launches New Website Delivering a Unique “Shopper Experience”
(Norwood, MA) February 7th, 2014 — Poli Mortgage Group announces the launch of their new website, built specifically to provide a more user friendly and unique shopping experience for consumers. The key function being the addition of a rate quoting feature which will deliver any shopper immediate access to live rate quotes, obligation free. While most mortgage companies will request the submission of personal contact information before receiving a quote, Poli believes this is a dated practice which does not satisfy consumer needs in today’s marketplace.
Newly appointed Executive Vice President, Chris R. Poli states “I believe that as a whole the mortgage industry has been slow to adapt in the online space. The idea that a consumer would have to give up personal and private information in order to simply get a sense for what interest rate a company can offer is ludicrous. Today’s online shopper expects to be able to find what they are looking for when they arrive at your website, and we believe they deserve that as well.”
Offering a greatly enhanced user experience, Poli Mortgage Group now provides an intuitive and friendly option for engagement in the loan process. Experience less clicks as well as quick access to on-demand information such as:
- Rate Quoting
- Online application
- Educational content: insight on mortgage process, industry news and articles
- Poli products and services
- Loan officers, real estate agents and other professional partners by geographic area
- “How To” guides and instructional videos
Along with the rate quoting feature, these resources combine to create the enjoyable research experience that is [imperative to building trust online], says VP of Marketing Jim Schmidt. He continues, “The mortgage shopping process can be intimidating for many people. That doesn’t sit well with us. In every decision we made while developing our new website, we tried to always consider the perspective of the consumer. After listening to customer feedback and many internal discussions, we made it our priority to deliver everything we could in order to help people make a more informed decision before choosing who to work with. I know I wouldn’t appreciate having to give my phone number or email to a company just to figure out how much a pair of shoes costs, so why would we do that to someone shopping for a mortgage?”
The answer is, they aren’t anymore. Whether you are looking to purchase a home, looking to refinance, or want to catch up on the latest industry news, Poli Mortgage Group has brought it all to one place! These new features are all available on their mobile site.
For more information please visit www.polimortgage.com.
Poli Mortgage Group was founded in 2001 by Chip and Chris Poli, brothers with a passion for the mortgage and real estate industries, and a shared goal to build a world-class mortgage services company that would stand above the many competitors in a very crowded industry. Today, we are one of the top independently owned mortgage companies in New England – having originated over 40,000 mortgages to-date, and currently writing over $1 billion in mortgages per year. Chip and Chris credit our success to the quality of our team and collective commitment to consistently provide the best rates, operate with the highest level of integrity, and provide exemplary customer service to our customers.
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